Helping busy nursery owners attract more families and take marketing off their to-do list.
Running a nursery is demanding enough without trying to keep up with websites, blogs, Google reviews and parent communications.
At Whitehouse Marketing, we provide specialist marketing support for nurseries and early years settings, helping childcare providers attract more families, strengthen their reputation and make the most of their online presence.
Why work with Whitehouse Marketing?
A marketer who understands education.
Unlike many marketing agencies, I bring over 16 years’ experience in education, including leadership roles in early years and SEND.
As a nursery marketing consultatnt, I understand:
✓ How parents choose childcare.
✓ The importance of trust and reputation.
✓ The pressures facing busy nursery owners.
✓ What makes families feel confident enough to enquire.
✓ How to communicate with parents clearly and professionally.
Common challenges we help with
“We’re great at what we do, but not enough parents know about us.”
“Our website is outdated.”
“We don’t have time for marketing.”
“We don’t get many Google reviews.”
“We know we should be doing more, but we don’t know where to start.”
“We’re struggling to recruit staff.”
How we can help
Website Content & SEO Support
Your website should make it easy for prospective parents to understand what makes your setting special. I provide website content and SEO support for nurseries, helping you create a professional online presence that builds trust and encourages enquiries.
✓ Improve your website content and messaging
✓ Help parents find the information they need
✓ Strengthen your online presence
✓ Turn more visitors into enquiries
Marketing Reviews & Strategy
Not sure where to focus your marketing efforts? I provide marketing for nurseries and early years settings, helping childcare providers attract more families and strengthen their online presence.
With over 16 years’ experience in education, I understand the challenges busy nursery owners face and provide clear, tailored recommendations without the jargon.
✓ Fresh eyes on your marketing
✓ Practical advice tailored to your setting
✓ A clear plan to attract more enquiries
✓ Support from someone who understands education
Google Reviews & Reputation
Positive reviews play a huge role in how parents choose childcare. I help nurseries build a strong online reputation and encourage more families to share their experiences.
✓ Increase trust with prospective parents
✓ Improve your visibility on Google
✓ Strengthen your reputation online
✓ Showcase the quality of your setting
Email Marketing and Parent Communications
Clear, consistent communication helps build strong relationships with families. From newsletters to email marketing support, I can help you keep parents informed and engaged.
✓ Professional parent communications
✓ Regular newsletters and updates
✓ Build trust and loyalty with families
✓ Save time with planned communications
Blogs & Local SEO
Many parents begin their search for childcare online. Through blog writing and nursery SEO, I help early years settings improve their visibility and attract more local families.
✓ Increase your visibility on Google
✓ Attract more local enquiries
✓ Share your expertise and values
✓ Keep your website fresh and relevant
Recruitment Marketing Support
Finding and retaining great staff is one of the biggest challenges facing nurseries today. I can help you showcase your values, strengthen your employer brand and create professional recruitment materials that attract the right people to your setting.
✓ Improve your careers page
✓ Create compelling job adverts
✓ Showcase your culture and values
✓ Strengthen your employer brand
Packages
Nursery Marketing Review – £295
Perfect if you’re unsure where to start.
Receive an independent review of your website, Google presence and parent journey, together with practical recommendations to help attract more enquiries and strengthen your online reputation.
Includes:
✓ Website review
✓ Google Business Profile review
✓ SEO recommendations
✓ Parent journey review
✓ Competitor overview
✓ Written action plan
Ideal for settings wanting a fresh pair of eyes.
Ongoing Marketing Support – from £495 per month
For busy nursery owners who want ongoing support.
Receive ongoing support with your website content, blogs, SEO, Google reviews and parent communications, together with practical advice to help attract more enquiries, strengthen your online reputation and take marketing off your to-do list.
Includes:
✓ Website updates
✓ Blog writing
✓ SEO improvements
✓ Google review support
✓ Parent newsletters
✓ Marketing advice
✓ Quarterly reviews
Growth Partner – from £895 per month
Acting as your outsourced marketing department.
Receive strategic, ongoing marketing support from a trusted partner who understands education. Acting as an extension of your team, I’ll help you attract more enquiries, strengthen your online reputation and support the long-term growth of your nursery, allowing you to focus on delivering exceptional care and education.
Includes:
✓ Everything above
✓ Email campaigns
✓ Landing page content
✓ Lead magnets
✓ Staff attraction & employer brand
✓ Monthly strategy calls
✓ Priority support
Ideal for multi-site nurseries and growing groups.
How Do Parents Choose a Nursery?
For most families, choosing a nursery is one of the biggest decisions they will make. Before making an enquiry, parents are looking for reassurance and trust.
They often consider:
✓ Recommendations from friends and family
✓ Google reviews and testimonials
✓ The quality and professionalism of your website
✓ Your location and local reputation
✓ Photos, social proof and parent experiences
✓ Your values and approach to early years education
✓ Clear and consistent communication
Good nursery marketing isn’t about hard selling. It’s about making it easier for prospective parents to discover your setting, understand what makes it special and feel confident choosing you.
By strengthening your online presence and communicating your values clearly, you can help more families find and trust your nursery.
FAQs
What is a nursery marketing consultant?
A nursery marketing consultant provides specialist support to help childcare providers attract more enquiries, strengthen their online presence and communicate effectively with parents. At Whitehouse Marketing, I combine over 16 years’ experience in education with marketing expertise to provide practical support tailored to nurseries and early years settings.
What marketing services do you provide for nurseries?
I provide marketing support for nurseries and early years settings, including marketing reviews and strategy, website content and SEO support, blog writing, Google review and reputation management, email marketing and parent communications. My aim is to help busy nursery owners attract more families and strengthen their online presence.
How can I attract more families to my nursery?
Many parents begin their search for childcare online. A professional website, positive Google reviews, clear communication and strong local SEO can all help increase enquiries. I work with nurseries to make it easier for prospective parents to discover and trust their setting.
Do I need social media to market my nursery?
Not necessarily. While social media can support your marketing, it isn’t the only way to attract families. Your website, Google reviews, local SEO and parent communications are often just as important, if not more so.
Can you improve my nursery website?
Yes. I can help improve your website content, messaging and parent journey to ensure families can quickly find the information they need and feel confident making an enquiry. However, I do not provide website coding or development services.
How important are Google reviews for nurseries?
Google reviews are extremely important. Positive reviews help build trust with prospective parents and improve your visibility in local search results. Many families will read reviews before deciding whether to arrange a visit.
Can you help with parent newsletters?
Yes. I can help you create professional newsletters and parent communications that keep families informed, strengthen relationships and save you valuable time.
Do you work with nursery groups?
Yes. I work with both individual settings and nursery groups. Support can be tailored to suit the needs of multi-site providers and growing organisations.
Do you only work with nurseries?
No. While I specialise in marketing for nurseries and early years settings, I also support SEND providers, education organisations and family-focused businesses.
Why work with a marketing consultant who understands education?
With over 16 years’ experience in education, including leadership roles in early years and SEND, I understand both the pressures facing busy nursery owners and how parents choose childcare. This allows me to provide practical marketing support tailored to the education sector.
Do you offer one-off marketing reviews?
Yes. If you’re not sure where to start, I offer independent marketing reviews that assess your website, Google presence and parent journey, together with practical recommendations to help attract more enquiries and strengthen your online reputation.
Do you offer ongoing marketing support?
Yes. Ongoing support is available for nurseries that would like regular help with website content, blogs, SEO, Google reviews and parent communications. This allows you to take marketing off your to-do list and focus on delivering exceptional care and education.
Do you work with nurseries outside Somerset?
Yes. Although Whitehouse Marketing is based in Somerset, I work remotely with nurseries and early years settings across the UK.
Ready for a fresh pair of eyes?
Whether you’re looking to improve your website, attract more enquiries or simply take marketing off your to-do list, I’d love to help.
