Helping Busy Professionals Reach More Families and Referral Partners
Running a therapy practice or SEND service is about far more than marketing.
You’re supporting children, young people and families, writing reports, attending meetings and trying to make a real difference. It’s no surprise that marketing and communications often end up at the bottom of the list.
Perhaps:
✓ Your website no longer reflects the quality of your work.
✓ You know you should communicate more consistently, but struggle to find the time.
✓ You’d like more referrals from schools and professionals.
✓ You want families to understand how you can help before they even get in touch.
✓ You have valuable knowledge to share, but don’t know how to turn it into content.
That’s where Whitehouse Marketing can help.
Why work with Whitehouse Marketing?
Marketing Support from Someone Who Understands SEND and Education
Whitehouse Marketing is led by Kate Rogers, who combines marketing expertise with more than 20 years’ experience in education, leadership and SEND.
With a background in psychology and a Level 7 qualification in Inclusion and SEND as well as the NASENCO, I understand the importance of trust, relationships and clear communication.
Unlike a general marketing agency, I understand the world you work in and the families you support.
Whether you are helping children with speech and language difficulties, sensory processing needs, autism, ADHD, dyslexia or emotional wellbeing, your work deserves to be understood by the people who need it most.
Who I Work With
Speech & Language Therapists
Helping you reach more families and professional referral partners.
Occupational
Therapists
Building trust and communicating your expertise.
Autism & ADHD Specialists
Helping parents understand the support available.
Specialist
Tutors
Supporting visibility and parent engagement.
Counsellors and Play Therapists
Communicating your impact clearly and sensitively.
SEND
Consultancies
Strengthening relationships with schools and professionals.
How I Can Help
Promotion of Services, Events & Workshops
Helping you communicate new services and opportunities.
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Whether you are launching a new service, running a parent workshop or promoting an awareness campaign, effective communication can help ensure that the right people know about the support you provide.
From website content and email campaigns to social media support and light advertising, I can help you raise awareness and promote your services in a way that feels professional, authentic and aligned with your values.
What I can help with:
- Workshop promotion
- New services
- Open events
- Training opportunities
- Holiday clubs
- Awareness campaigns
- Meta advertising
- Email campaigns
Why it matters
Many excellent services remain hidden simply because busy leaders don’t have time to promote them consistently.
Website Content and Messaging
Helping families understand who you support and how to take the next step.
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Your website is often the first impression families and professionals have of your service. Clear, reassuring and easy-to-understand content helps people quickly understand who you support, what you offer and how to take the next step.
Whether you need small improvements or a complete review of your content, I can help ensure your website reflects the quality of your work and builds trust with families and referral partners.
What I can help with:
- Homepage content
- Service pages
- Calls to action
- Frequently asked questions
- Parent information pages
- Professional referral pages
- Trust-building content
- Website content reviews
- Improving the parent journey
Why it matters
Many families arrive at your website feeling overwhelmed and looking for reassurance. Clear messaging can make it easier for them to understand your services and feel confident about getting in touch.
For professionals, clear information and referral pathways can make it easier to recommend your services with confidence.
Blog Writing & Resources
Useful content that builds trust and helps more families find you.
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Parents and professionals often begin searching for information long before they are ready to make contact. High-quality resources can help answer common questions, build trust and improve your visibility online.
Useful content positions you as a trusted expert while providing genuine value to the families and professionals you support.
Examples of content I can create:
- Signs a child may benefit from speech and language therapy
- Understanding sensory processing difficulties
- ADHD and executive functioning explained
- What happens during an autism assessment?
- Supporting anxious children during transitions
- Dyslexia myths and misconceptions
- The benefits of play therapy
- Preparing for school transitions
- Many other related topics.
Why it matters
Helpful content can:
- Increase visibility on Google
- Build trust before families contact you
- Support professional referrals
- Demonstrate your expertise
- Provide resources that can be shared with schools and families
Rather than simply promoting your services, resource-based content helps people understand the support available and positions your organisation as a trusted source of information.
Testimonials & Impact Stories
Turning feedback into trust-building content.
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The difference you make to children, young people and families is one of your greatest strengths. Yet many therapists and SEND providers are so focused on supporting others that they rarely take the time to share the stories, feedback and outcomes that demonstrate the value of their work.
Capturing and communicating these stories can help build trust, reassure families and give professionals greater confidence when recommending your services.
I can help with:
- Parent feedback
- Professional recommendations
- Case studies
- Before and after journeys
- Website testimonials
- Funding and impact reports
Why it matters
Stories build trust and help families and professionals understand the difference your work makes.
Email
Marketing
Keeping you visible with parents, schools, SENCOs and professionals.
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Relationships are at the heart of many therapy and SEND services. Staying visible and maintaining regular communication can help strengthen trust and keep your organisation front of mind.
Email marketing is often one of the most underused opportunities for therapists and SEND providers.
I can help with:
- Parent newsletters
- Professional newsletters
- Service updates
- Workshop and event promotion
- Welcome sequences
- Monthly updates
- Seasonal campaigns
- Referral partner communications
Potential audiences include:
- Schools
- SENCOs
- Parents
- Educational Psychologists
- Social Workers
- Family Support Workers
- Local Authorities
- Paediatricians
- Existing and previous clients
- Other therapists and professionals
Why it matters
Regular communication helps you stay connected with the people who already know and trust you. It can strengthen relationships, increase referrals and ensure families and professionals remain aware of the support you provide.
Ongoing Marketing &
Communication Support
Acting as an extension of your team.
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Marketing is often one of those important jobs that gets pushed to the bottom of the list. Between supporting clients, writing reports and managing the day-to-day demands of running a service, finding the time to communicate consistently can feel overwhelming.
Having ongoing support means you don’t have to do everything alone. I can act as an extension of your team, providing practical advice and helping to keep your marketing and communications moving, so you can focus on what you do best.
I can help with:
- Monthly planning
- Website updates
- Blog writing
- Newsletter creation
- Advice and support
- Campaign planning
- Content reviews
Why it matters
Having someone who understands both marketing and the education and SEND sector means you don’t have to manage everything alone.
How I can help
Flexible Support to Suit Your Needs
Every organisation is different, which is why support is tailored to your goals, priorities and available time.
Whether you need help with a specific project, regular support to keep things moving or someone to act as an extension of your team, I can provide practical, flexible support that works for you.
One-Off Projects
Sometimes, you simply need help with a specific task or project.
This might include:
- Website reviews and content updates
- New service pages
- Blog articles and resources
- Workshop or event promotion
- Email campaigns
- Marketing reviews and recommendations
Ideal if you need expert support without committing to ongoing marketing.
Regular Support
Consistent communication helps build trust and strengthen relationships.
Regular support may include:
- Blog writing
- Parent and professional newsletters
- Website updates
- Service promotion
- Content planning
- Advice and guidance
Perfect for busy professionals who want to communicate consistently without adding more to their workload.
Communications Partner
For organisations looking for ongoing support, I can act as an extension of your team.
Together, we can focus on:
- Long-term communications planning
- Building relationships with referral partners
- Promoting services and events
- Sharing your impact
- Strengthening your online presence
- Supporting sustainable growth
Giving you the confidence that your marketing and communications are in safe hands, while you focus on supporting children, young people and families.
FAQs
Why work with Whitehouse Marketing rather than a general marketing agency?
Many marketing agencies are excellent at what they do, but few combine marketing expertise with a deep understanding of education, SEND and the needs of children and families.
With more than 20 years’ experience in education, a background in psychology and a Level 7 qualification in Inclusion and SEND, I understand the world that therapists and SEND providers work in. I understand the importance of trust, professional relationships and communicating in a way that is clear, sensitive and reassuring.
This means you won’t have to spend time explaining educational terminology, referral pathways or the realities of supporting children and young people with additional needs. I understand the importance of safeguarding, confidentiality and the trust that families place in the professionals who support them.
Rather than chasing followers or relying on marketing jargon, my approach focuses on helping you communicate your expertise, strengthen relationships and ensure that more families and professionals understand the support you provide.
For many clients, the greatest benefit is having someone who not only understands marketing, but also understands their world.
Do I need social media?
Not necessarily. For many therapists and SEND providers, growth comes from relationships, referrals, helpful resources and clear communication rather than posting on social media every day.
Social media can play a role, but it is rarely the only answer. Together, we can focus on the activities that are most likely to help you achieve your goals.
Can you help with newsletters and email marketing?
Yes. Email marketing is often one of the most underused opportunities for therapists and SEND providers.
I can help with parent newsletters, professional updates, workshop promotion, welcome sequences and communications for schools and referral partners.
Will you understand the type of work I do?
With more than 20 years’ experience in education, a background in psychology and a Level 7 qualification in Inclusion and SEND, I understand the importance of trust, relationships and clear communication.
I have experience supporting children and young people with a wide range of additional needs and understand the language, values and sensitivities involved in working with families and professionals.
Can you help improve my website?
Yes. I can review and improve your website content to ensure it clearly explains who you support, what you offer and how families and professionals can take the next step.
This may include homepage content, service pages, calls to action, FAQs and professional referral information.
Do you design websites?
No. My focus is on marketing and communications rather than website design.
However, I can work alongside your website designer or make recommendations for improvements to the content and structure of your existing website.
Can you help me get more referrals?
Yes. For many therapists and SEND providers, referrals come through trust and relationships.
I can help you strengthen communication with schools, SENCOs, educational psychologists, social workers, existing clients and other professionals so that your organisation remains visible and easy to recommend.
Can you help promote workshops, events and new services?
Absolutely. Whether you are launching a new service, running parent workshops or promoting an awareness campaign, I can help you communicate it clearly through website content, email marketing, blogs and light social media support.
I don’t really know what I need. Can you still help?
Yes. Many clients come to me knowing that something needs improving, but they are not sure where to start.
A conversation can help identify your priorities and the areas that are likely to have the greatest impact, without unnecessary marketing jargon or pressure.
Do you offer ongoing support?
Yes. Some clients need help with a one-off project, while others prefer regular support to keep their marketing and communications moving.
Support can be tailored to suit your needs, whether that is occasional advice or acting as an extension of your team.
Do I have to commit to a long-term contract?
No. Support is flexible and designed around your organisation’s needs.
Some clients work with me on individual projects, while others choose ongoing support. There is no pressure to commit to more than you need.
Do you only work with therapists?
No. I work with a range of SEND providers and family-focused organisations, including speech and language therapists, occupational therapists, educational psychologists, counsellors, SEND consultancies, specialist tutors and family support organisations.
If you’re unsure whether I can help, please get in touch and we can discuss your needs.
How do we get started?
It starts with a free, no-obligation conversation.
We’ll discuss your organisation, your goals and the challenges you’re facing. From there, I can recommend practical next steps and suggest the level of support that would suit you best.
Get in touch to find out more
If you’re a therapist or SEND provider looking for practical marketing and communications support from someone who understands education, families and the importance of trust, I’d be delighted to help.
