In a world full of salons, standing out isn’t just about having great products or the perfect shade of balayage, it’s about smart, strategic marketing that makes your salon the first one people think of when they’re ready to book. Whether you’re just starting out or looking to grow your client base, we’ve pulled together some fun and effective ways to get new clients through your doors – and keep them coming back!
Here’s how to attract customers to your hair and beauty salon and build a loyal community around your brand.
💬 1. Let Your Clients Do the Talking: Referral Discounts
Word-of-mouth is powerful. When someone loves their new haircut or flawless manicure, they’re more than happy to tell their friends. Why not give them a little thank-you? Offer a discount, like £10 off their next visit, for every new client they send your way. Bonus points if you personalise the message: “Thanks for referring us to your friend, Emma! We can’t wait to see you again. Here’s £10 off your next treatment.”
Click here to access our FREE Salon Review Request Toolkit
🎟️ 2. Reward Loyalty
Loyalty programs are more than just a stamp on a card – they’re about recognising and appreciating regular clients. Consider a punch card that offers a free treatment after 10 visits, or keep original pricing for long-time clients even after a price increase. Little touches go a long way.
🌟 3. Be Present Where People Search—Yelp & Google
Millennials and Gen Z clients don’t walk the high street looking for salons – they search online. Claim your business on Yelp and Google, add photos and respond to reviews. Better yet, offer a small discount to clients who check in online or leave a review.
📍 4. Use Geo-Targeted and Mobile Ads
No one wants an appointment request from across the country! Use Facebook and Google Ads to target people in your area. Want more walk-ins or bookings for specific services? Run mobile ads that only show up when potential clients are nearby and scrolling.
✂️ 5. Show Off Your Team’s Talent
Don’t let your best transformations stay in the salon. Create a digital lookbook filled with photos of real clients, taken by your team. This can live on Instagram, in your Stories Highlights, on your Google Business page or even as a binder at reception. When clients can see your work, they trust you to deliver.
📱 6. Hashtag with Purpose
Hate wedding hashtags? We get it. But they’re gold for salon marketing. Search for newly engaged couples using hashtags like #SheSaidYes or #EngagedInLondon, and reach out with a message offering pre-wedding pamper packages or hen party styling. It’s proactive and personal.
📓 7. Go Local with Coupons
Don’t underestimate the power of good old-fashioned local marketing. Team up with schools, gyms or local shops to offer exclusive discounts or promotions in their newsletters or planners. You’ll build name recognition and show your community spirit.
🧾 8. Make Booking Easy
If your clients can’t book you online, they might not book at all. Whether it’s a booking link on your Instagram bio or a simple contact form, make it mobile-friendly and stress-free.
💌 9. Build Your Email List
Email marketing isn’t dead – it’s still one of the most effective tools out there. Collect emails at checkout or via your website or blog, and use them to send birthday offers, appointment reminders and seasonal promotions.
🎥 10. Embrace Instagram, Reels, and Video
One of the most powerful ways to attract clients right now is through social media video. Whether it’s a satisfying hair transformation, a how-to braid tutorial, or a behind-the-scenes pamper session, video content sells. Not sure where to start?
👉 That’s where our Salon Social Media Video System – Mastering Short-Form Video for Hair and Beauty Salons course comes in. Designed for salon owners just like you, it teaches you how to film, edit and post content that brings in bookings. No tech skills needed – just your phone and your passion for what you do.
🎉 11. Host Events and Celebrate Milestones
From birthday blow-dry specials to full-on pamper parties, events are a fun way to create buzz and attract new faces. Celebrate your salon’s anniversary with promotions or host a charity beauty night. It’s not just marketing – it’s memorable.
🧠 Want to Take Your Marketing Further?
At Whitehouse Marketing, we don’t just give you generic advice—we show you how to make it work for your salon. Our blog is full of expert-backed insights written specifically for the hair and beauty industry, and our training courses give you the tools to take action, fast.
Ready to Get More Clients Through Your Salon Door?
Attracting customers isn’t about gimmicks—it’s about connection, consistency, and creativity. Implement even a few of the ideas above and you’ll start to see the difference.
And if you want guidance on how to create eye-catching Reels, viral TikToks, or scroll-stopping thumbnails, the The Salon Social Media Video System – Mastering Short-Form Video for Hair and Beauty Salons course is your next step. Learn how to show off your skills and attract your dream clients—all in one place.
✨ Discover the course and unlock your salon’s marketing potential today.
Want expertly written content like this for your salon website or newsletter? Get in touch with Whitehouse Marketing – we’ll help you speak your clients’ language and stand out online with a blog written specifically for your salon.
Click here to learn more about our Expert Blog Writing services.
Share your favourite marketing tips in the comments below.
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