If you run a small business in Somerset, you’ve probably asked yourself at some point:
“Are Facebook Ads actually worth it anymore?”
With rising marketing costs, changing algorithms and so many platforms to choose from, it’s a fair question. But despite the noise, Facebook (now part of Meta) remains one of the most powerful advertising tools available to small businesses, when used properly.
The key phrase there is when used properly.
Why Facebook Ads Still Work in 2026
Facebook has evolved significantly over the past decade. What started as a social platform is now a sophisticated advertising system, with access to:
- Over 3 billion monthly users across Facebook, Instagram and Messenger
- Highly detailed targeting options
- Flexible budgets (starting from just a few pounds per day)
- A range of formats including images, video, carousel and Stories
For local businesses in Somerset, this means you can reach exactly the right people, in the right location, at the right time.
And that’s where Facebook Ads really stand out.
Facebook Ads vs Google Ads: Which Is Better?
Both platforms have their place, but they work in very different ways.
Google Ads capture demand – people actively searching for a service
Facebook Ads create demand – putting your business in front of people who may not yet be searching
For many small businesses, especially service-based ones, Facebook Ads can often be:
✔ More cost-effective than Google Ads
✔ Better for building awareness locally
✔ Ideal for promoting offers, events or services
✔ Highly effective for retargeting (reaching people who have already shown interest)
In competitive sectors, Google Ads can become expensive very quickly. Facebook Ads, on the other hand, allow you to start with a smaller budget and scale gradually.
The Real Power: Targeting the Right Audience
One of Facebook’s biggest strengths is its targeting.
You can define your audience based on:
- Location (e.g. Somerset, Mendip, Glastonbury, Wells)
- Age and demographics
- Interests and behaviours
- Job roles or life stages
For example, a local business could run ads specifically to:
Homeowners in Somerset interested in home improvements or energy efficiency.
This level of precision is incredibly powerful, but it also means campaigns need to be set up carefully.
Why Facebook Ads Don’t Always Work
Despite their potential, many businesses try Facebook Ads and feel disappointed with the results.
This is usually because of one (or more) of the following:
1. Weak or unclear messaging
If your advert doesn’t clearly explain:
- what you offer
- who it’s for
- why it matters
…it won’t convert.
2. Poor targeting
Targeting too broadly (or incorrectly) can quickly waste budget.
Facebook doesn’t work well as a “spray and pray” platform. It needs a focused audience.
3. Low-quality creative
People scroll quickly. Your ad needs to:
- stand out visually
- be easy to understand
- work well on mobile
4. No ongoing optimisation
One of the biggest misconceptions is that ads can be set up and left to run.
In reality:
The most successful campaigns are reviewed and adjusted regularly.
This includes:
- testing different images and headlines
- refining audiences
- improving performance over time
Facebook Ads for Local Somerset Businesses
For small businesses in Somerset, Facebook Ads can be particularly effective for:
- Local services (plumbers, electricians, renewable energy installers)
- Salons and beauty businesses
- Events and workshops
- Retail and e-commerce
- Course providers and trainers
They allow you to stay visible in your local area, even when people aren’t actively searching.
How Facebook Ads Fit Into a Wider Marketing Strategy
Facebook Ads work best when they are part of a joined-up approach, rather than used in isolation.
For example:
- Ads bring people to your website
- Your website builds trust
- Your content answers questions
- Your emails keep people engaged
This combination is what ultimately leads to enquiries.
So, Are Facebook Ads Worth It?
YES! But only when they are:
✔ Targeted properly
✔ Built around strong messaging
✔ Supported by good content
✔ Monitored and adjusted regularly
Used strategically, Facebook Ads can deliver a strong return on investment and help small businesses grow steadily.
Used without a clear plan, they can quickly become frustrating and ineffective.
Frequently Asked Questions
Are Facebook Ads cheaper than Google Ads?
In many cases, yes. Facebook Ads often have a lower cost per click or impression, making them more accessible for small businesses. However, results depend on how well campaigns are set up and managed.
How much should I spend on Facebook Ads?
You can start from as little as £2 per day, but most businesses see better results with a consistent monthly budget and ongoing optimisation.
Do Facebook Ads work for local businesses?
Yes, particularly well. Location-based targeting allows you to reach people in specific towns or regions, making them ideal for Somerset-based businesses.
Can I run Facebook Ads myself?
You can, but the platform has become more complex over time. Setting up campaigns, targeting correctly, testing creatives and analysing results all require time and understanding to achieve consistent results.
How long do Facebook Ads take to work?
Some results can be seen quickly, but the best-performing campaigns are refined over time. It often takes a few weeks of testing and optimisation to find what works best.
Final Thoughts
Facebook Ads remain one of the most accessible and effective advertising tools for small businesses, especially at a local level.
However, success doesn’t come from simply “boosting a post” or running a one-off campaign. It comes from clear strategy, strong messaging, and consistent refinement.
For many business owners, the challenge isn’t whether Facebook Ads work, it’s finding the time and expertise to make them work properly.
Need a hand with your Facebook ads?
If you’d like support creating or improving your Facebook ad campaigns, I offer straightforward, tailored marketing support for small businesses across Somerset. Whether you’re starting from scratch or looking to get more from your existing ads, I’m always happy to have a chat and talk through what might work best for your business.
Email: kate@whitehousemarketing.co.uk
Website: www.whitehousemarketing.co.uk
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